Kerry Mallett is an Integrated Marketing Manager at Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, Amazon, and retail media. At Tinuiti, she leads integrated campaign planning, go-to-market strategy, and performance analysis across brand, demand generation, product marketing, and content teams. Her work centers on building scalable frameworks that align marketing impact to enterprise revenue, championing cross-functional collaboration, and driving measurable growth across the full media funnel.
Kerry began her career in higher education and student affairs, with a focus on leadership development and student safety. As Associate Director of Fraternity & Sorority Life at Florida State University, she was hired in the wake of a campus tragedy to strengthen risk management policies, design intervention frameworks, and provide crisis response leadership for one of the nation’s largest fraternity and sorority communities. She previously served as a Leadership Consultant for Alpha Gamma Delta International Fraternity, working with students at more than 20 institutions in 13 states, where she launched new chapters, advised student leaders, and partnered with campus administrators to implement sustainable organizational practices.
A dedicated alumna and volunteer, Kerry currently serves on the Board of Directors of the Lehigh University Alumni Association and has contributed to university-wide initiatives such as the Celebration of 50 Years of Women at Lehigh. She is also a member of the Junior League of Philadelphia, a member of the League of Women Voters, and an advocate for civic engagement through her grassroots voter access work with Indivisible.
Kerry graduated magna cum laude from Lehigh University in 2015 with a B.A. in Journalism and Political Science and a minor in the History of the Visual Arts. She later earned an M.A. in Higher & Postsecondary Education from Teachers College, Columbia University, graduating summa cum laude.
She currently resides in Philadelphia, PA.