Greater LV Chamber of Commerce: Cultural Marketing

This event is presented by the Greater Lehigh Valley Chamber of Commerce. Featured panelists George Fernandez, founder of the Latino Connection, and Crystal Folkes, from Hanlon Creative, discuss how ethnic segments are critical in a marketing strategy because of their size and economic power as well as their influence on mainstream trends and culture.  Tickets are $30 Chamber Member | $60 public. For those interested in attending, email Azaleac@lehighvalleychamber.org to purchase tickets.